The Complete SEO Course From Beginner To Professional 2023

Test your knowledge on what we've covered so far!

Test your knowledge!

Build an understanding of the concepts of raw HTML and the Document Object Model and how to easily view them within Google Chrome.

An understanding of how search engines discover new pages, update existing pages and what the search index is.

Test your knowledge on what we've covered so far!

This lecture will teach you usage of Google operators such as site: and intitle: and how you can use these operators to extract useful information about your site for SEO.

This lecture will get you familiar with the concept of the http/s protocol, subdomains and TLDs in context to SEO.

Quick explanation of free vs paid versions

In this lecture you'll learn how to download, install and run your first website crawl with Screaming Frog

In this lecture you'll get a better understanding of Caffeine, Google's indexing infrastructure and recommendations for what to do with websites that require Javascript to function.

In this lecture you'll learn what HTTP response codes are, what the common HTTP response codes mean and how to check them.

In this lecture you'll learn how to use Screaming Frog to audit your website response codes and export actionable data.

An introduction into 301 redirects, uses, impacts and best practise.

Learn about where you can implement 301 redirects with the example of a common tech stack.

Learn what 302 redirects are and when to use them, with a real-world example.

Learn the differences between 302 and 307 redirects and understand how "phantom 307" redirects occur.

Learn what soft 404s are, how they occur, why they matter and how to fix them.

Learn about the situations where the 503 status code should be used in.

Learn about robots.txt, it's function and common commands.

In this lecture, you'll learn what user-agents are, how they are formed and a couple of use cases for SEO.

In this lecture you'll learn how to change the user-agent in both your browser and Screaming Frog setup and learn the importance of crawling "like Googlebot" with different website setups.

Learn how to identify the cause of and overcome 403 Forbidden errors when crawling

This lecture will give new-comers a bird's eye overview of what Google Search Console is and the kind of information it can give you.

Learn about account structure, the differences between domain properties and URL prefixes and how to get verified on GSC.

In this lecture, you'll learn what the Google Search Console URL Inspection Tool is used for, what it can do and how to use it on your site.

Learn what the Noindex tag is for, how to implement it and how to check if it is present.

Learn about the concept of crawl budget, why it is important to manage and what size of site needs to consider it.

Learn about the crawl-delay direction in robots.txt and how to manage search engine crawl speed.

Learn the logic behind when you should be using Robots.txt and when you should be using Noindex. We'll also explore what spider traps are, along with examples.

In this lecture we will look at how large websites use robots.txt to exclude low-value pages from being crawled.

In this lecture you'll learn how to download, install and configure Sitebulb for your first crawl.

In this lecture we'll look at how to test your robots.txt rules as you write them with free tools.

In this lecture you'll learn how to effectively use noindex tags and robots.txt rules together, avoiding common mistakes that cause unintended issues.

Learn how to quickly remove pages from Google search results.

This lecture will take you through the practical steps of building complex robots.txt rules with wildcards.

Learn how to get an overview of what you are currently blocking with robots.txt, if it affects Google and how to audit it.

Introduction to canonical tags, the issues they fix, what problems not having them can cause and the symptoms of those problems.

Some practical examples of other times when it is effective and appropriate to use canonical tags.

In this lecture you'll learn several best practises to keep in mind when implementing your canonical tags.

A brief introduction into internationalisation in context to canonical tags.

Learn how to find and validate canonical issues with Sitebulb.

Learn what hreflang tags are for, what problems they solve, how they are implemented and common pitfalls.

Learn the 5 best practise tips when implementing and checking hreflang tags.

Learn how to audit new hreflang tag setups with Screaming Frog and Sitebulb

Learn about the different domain-targeting approaches for international SEO.

Learn about the importance of managing Geo-IP redirects properly for search engines and users.

An introduction to the rel nofollow attribute, what it is used for and some common implementations.

This lecture will show you the different types of nofollow that Google introduced in September 2019 of rel=ugc and rel=sponsored.

An introduction to speed, performance, user experience, how they fit together and their differences.

Learn how search engines objectively define if a page is rendered as mobile-friendly or not and why this is important.

An introduction to HTTPS and the benefits it provides.

Learn the different ways to implement HTTPS and how to monitor and check for correct setup.

In this lecture, we'll cover both good and bad implementations of interstitials in relation to SEO.

Learn about what safe browsing is, how it can impact your site and how to check for security issues.

Information on Google's announcement about Safe Browsing being removed from the Page Experience report.

Learn about real-time SEO monitoring solutions, their pros and cons vs desktop solutions and if they are right for you.

An introduction to the Core Web Vitals metrics, their measurement and why they are so important.

An introduction to the Core Web Vitals metrics, their measurement and why they are so important.

In this lecture you'll learn what field data is, where to find it, why it's important, and what you can do with it.

Learn how to make use of field data within Google Search Console.

A deeper dive into what PageRank is trying to describe with examples.

Learn why anchor text is so important for both users and SEO along with best practise tips.

Learn how to use Sitebulb to audit and optimise internal anchor text.

Learn how you can tactically link to internal pages from "important" pages to improve their ranking.

This lecture will give you an overview of on-page SEO and an orientation to the title tag, meta description and header tags.

Learn 3 main guidelines for optimising title tags

In this lecture we will use Screaming Frog to audit page titles, look at the kind of issues that automated tools can miss, as well as a look at a real Shopify e-commerce site experiencing issues that auditing tools missed!

In this lecture you'll learn about when and why Google rewrites page titles and how to try and avoid it.

An introduction to the meta description, what it is, where it lives and how Google uses it.

Learn how to prioritise when meta descriptions to work on first.

Learn Google's best practise for writing meta descriptions

Learn about how header tags contribute to SEO, best practise for them - and how you can't trick Google with CSS!