YouTube Academy 2023: Complete Beginner to Pro Step-by-Step

Overview of the course and how it's structured. Also, discover Cheatsheets which you can print and fill out or download the PDF version and fill out on your device/phone/tablet/laptop and save. There is a print friendly version (less color) in some sections, or PDF.

By the end of the course you'll have a full pack of cheatsheets outlining your YouTube channel, brand, style and how to upload and optimise to make the best, fastest growing YouTube channel possible!

You don't have to use the cheatsheets of course, you can still take the information given and record as you wish. 

Here is proof this course works! I have grown many YouTube Channels, so I started a brand new one just 3 weeks ago and already it has 2000 subscribers and 4000 watch hours meaning it's not monitized, I can now make money with this new channel. I show you proof here recording my screen. You can grow a YouTUbe channel to this size and make money in just 3 weeks too! Here's how, follow this course...

Slow me down, change your resolution if you have slow internet and how to download the course resources!

From this video you'll understand how YouTube works, how it is a business and a search engine and how to use this knowledge to manipulate it with your creations to be best used by YouTube to be shown more, be more attractive to youtube and in-turn gain from views, subscribers and revenue.

Understanding how the YouTube algorithm works is crucial to your success. Here, understand what YouTube looks for in video content (CTR + Watch-time) to favour showing impressions of your videos to gain more views. Also, be aware of reasons YouTube wont show your videos (if they cannot be monitized).

Planning is perhaps the most important section in developing a YouTube channel. Being able to make an INFORMED decision about what to make your channel about (to make it a success, monetary wise or other) is crucial; you don't want to change direction once you've begun.

Matching your channel with the correct branding so viewers know what to expect and what best you should do to get noticed  can increase subscribers and views. It's all here!

Working out what your channel should be about is not quick decision. Even if you know what you want to make content about, getting it just right so you are niche enough to be followed and unique enough you are not swamped by competitors is important.

Here's some advice on how to hone in on exactly what your channel should be about, working out the hybrid nature of your channel, why people should follow you and making it as clear and as attractive as possible.

Branding is key. What's your channel colors? What's your channel fonts? What messages am I sending with these elements I choose?

Every font, color, style, image has connotations. Selecting these correctly is integral in getting a well rounded channel image and brand; something you should cement now and not have to alter in the future.

Also, sections here regarding getting your channel strap-line and narrowing down your channel message will be useful in a later section when we come to build out your channel.

Plan how your videos are going to look. We go through the questions and other YouTube creators to get a better understanding of what's needed so you know what your video style will be. You need to have a solid idea of your video style so you can better plan your videos, production and editing and to make sure it sits with your channel branding and intended audience.

What should you make your videos about to ensure you get maximum views? Here we explain it all, how to find topics and optimise those for maximum search.

Also, when you launch, to ensure you have enough content you'll have to schedule shooting and editing in advance and schedule this content and creation; we explain how to best achieve this here.

Does equipment really matter? What camera should you use (depending on your channel type); what lighting; what about audio and editing. All explained here!

New creators obsess over which camera to use and it is usually one of the first questions asked.

Here we cover if this matters at all and the cameras I used and strengths and who should use them.

Audio is often over-looked but can make or break a video. This isn't a difficult creative element to secure and we explain all here.

Good lightening enables more options when it comes to editing and creating your channel and video look and feel; you desired effect. There are several solutions, cost effective and different set-ups depending on your video style.

Editing style is something you need to think about and get a solid understanding of how your videos would look; much of this done in the planning section. There's lots of software you can choose, free and paid and we go over those here.

Step-by-step learn how to set up a YouTube channel; how to add channel art (and what it should look like); what your description needs; how your channel layout should be; if your should have a channel trailer; motitization requirements and copyright and more.

We show you step-by-step how to do this and look at ours and existing successful channels to see what they did too; a full exploration.

Step-by-step guide watch us set up a gmail and YouTube account, follow along to set up yourself.

Channel art shows viewers what your channel is about and what they can expect, it's very important to establish your brand and subscribers.

We look at example of other creators here, discuss what's needed, create one ourselves and show how to upload this.

Channel descriptions show a viewer what your channel is about and is a great CTA on why to subscribe.

Discover what's needed in a good description, examples of others and where to add this.

Your channel layout can have a huge impact on viewers subscribing and watching your content and staying on your profile.

Should you or shouldn't you have a channel trailer? See some examples here and what makes a good channel trailer.

See how to set up so you can start earning from views, what's needed (in requirements) and how to avoid being demonitized through copyright.

Studio is your area on YouTube to organise, reply, see your settings and more. Knowing your way around it is essential.

Learn how to organise, delete and see all your content in one place.

Learn where to reply to all your comments, delete, approve spam and more

Subtitles are crucial to YouTube, more and more viewers are watching YouTUbe in silence or many don't speak the same language as you produce content in... the world's a big place :)

Some important settings to know (and where they are) which are sometimes hard to find!

Learn about all the elements that make a perfect YouTube video. From the hook in the first 5 seconds, reminders to sub, tags, description and loads more.

Plus, get the ultimate cheat sheet to use whilst you're filming to make sure you don't forget anything.

Titles are crucial for discovery. Optimising titles are the best way to get discovered, views and therefore more revenue and subscribers. Find out more

You video description, matching you tags and title helps YouTube know what you video is about so it can better suggest your content.

Tags are metadata that tell YouTUbe what your video is about, they are crucial for discovery. Using the best tags are the best way to get discovered and for YouTUbe to suggest your content, gain views and therefore more revenue and subscribers. Find out more

Video cards are a great way to get viewers to keep watching more of your content which is especially useful in your viewer drop off points.

Endscreens are a great tool to get people watching more of your content and staying with your channel. Find out about them here

Thumbnails are your 'shop window', the reason potential viewers click and view your content. It's responsible for huge part of your videos success and emphasis on this feature is integral to gaining views.

Using social media to promote your videos is important; but how exactly should you do this?

Find out how to discover when your content is watched most so you can know when to release for maximum views.

Here's a video cheatsheet to use for when you make videos to make sure you don't forget anything you've learnt whilst you're creating.

See step-by-step how to upload a video so you can follow along and don't miss a step.

General filming advice for when you begin and some great hacks.

Why should you live-stream? What's it good for and who should utilise this feature?

Step-by-step guide to setting up a live stream so you can follow along

How to use an external encoder so you can do things like screen share live and an overlays. Also, how to schedule a live-stream

It's not all views, and in fact it shouldn't be. Having multiple revenue streams from your videos is so important, and here re the main few.

How to make money with views explained

How to make money with affiliate links explained, what they are and how to get them

How to make money with sponsored posts, how do you get these and how do you price them?

Selling products is not all physical products, t-shirts and clothing - it can also be digital. Explained here

Analytics are the most important tool to understand what is going well with your channel, what you can improve on and what you should keep doing. Only through knowing your analytics can you avoid mistakes and grow

Where did your views come from? Knowing your traffic source mens you can better target your videos

Which of your videos were watched the most, for the longest, which playlists and more.

Whats your CPM and RPM? How much money did your videos make, why some more than others and how can you maximise this?

Sooooooo much has changed in 2022... every year on YouTube the algorithm changes. If you follow what Casey did in 2017 or PewdiePie in 2015 and emulate that now, you wont grow like they did. Youtube favours different metics each year they algorithm is forever changing so what and how you make your videos, package them and present content needs to change too. I created a channel from scratch in 2021 - 2022 so get the most relevant up-to-date "how to" from someone who l did it!

Uploading is different now in 2022. What worked in 2016, 2019, 2020... doesn't always work now. It's forever changing and you need to know what YouTube favours in order to grow.

Effective titles in 2022. A lot has changed in the last couple of years, and whilst the rules for an effective title are very similar, as YouTube has grown and content across all social medias, we have become numb to some old "tricks" with titling and these are now the most effect ways to title for better clicks...

Even more important in 2022 than ever, the "packaging" of your product is crucial. There have been some development in what I have been testing with thumbnails and how the success of video really is down so much to this, how and what to do are more important than ever. lets explore how I have as well as over creators developed the thumbnail in 2021 leading to 2022

By far, this is the biggest movement in channel success over another element in production. The pace of your edit, especially your introduction with drastically change your retention watch time and YouTube inclination to share you.

This is how I grew this new channel in 2022 to go from 0 subs, monitored in 20 days and earning $3000 a month after just 5 months in a crowded niche... this is how, you can follow this too.

What would I do differently now in 2022 compared to 2021 growing a channel now I can look back - so you can now grow even faster

Having a break is needed for all creators, we all hit a wall, something happens in our personal life, we relocate... whatever it is, but here are the effects of pausing and should you do it at all...

Topic has always been king. No one is clicking on a boring topic... but is it as important as in previous years? The packaging seems to almost take precedent... but by how much now

This was the biggest surprise I discovered on YouTube... growing subscribers with subtitles... BUT make sure you choose the right subs and know at which point in your channel growth to stop this before you damage your channels CPM and become less valuable to YouTube (and so shared less).